THE FULL GLASS: COMPLETE PRIVACY NOTICE

1. What personal data do we collect?

By registering for our events, we may collect and/or receive your personal information in the following ways:

Information you give us

• Through information requests to enter certain information on the website or sign up for events. We may ask you for certain information e.g. your name, email address, phone number, company name. We use this information to contact you to confirm your attendance.
• When you share comments and suggestions or when you contact us through our channels. This may include your name, email address, phone number, and social media profile details.
• Other information we may ask for promotional offers, surveys or other marketing activities.

Information we collect automatically

• Data gathered by cookies and other tracking technologies, such as information regarding the device used when accessing the website, geolocation data, website access records (such as IP address, date and time), pages viewed and other interactions. Check out our Cookie Policy for more details.

Information we receive from other sources

• Information from partners we jointly offer services with. Social media platforms may also give us information about you if you connect with us through them.

Please note that this website is not intended for individuals under the legal drinking age. Therefore, we perform age checks upon visiting the website. If we later learn that an individual under the legal drinking age has provided us with personal information, we will delete it. Please do not share or forward this website or its contents to anyone underage.

2. How do we use your personal data?

When you give us your consent to:

• Update you with our latest news if you are subscribed to our newsletter.
• Enrol you in our events and activations.
• Place cookies and similar technologies on our website, and in marketing communications to make sure you have a great, customised experience using our services, measure how we can better assign our efforts by conducting analytics, provide personalised advertising and integrate social media and external services and elements from third parties. For more information, please read our Cookie Policy.
• Compile a profile of your interests and consumption habits to offer you a personalized experience and provide you with relevant offers and communication.
• Send messages and notifications (emails, push notifications, SMS, among others).

As required to conduct our business and pursue our legitimate interests, in particular to:

• Analyse, manage, solve technical issues and improve our web applications, products and operations.
• Defend our rights or property and protect the rights and interests of our consumers, users and employees.
• Ensure our website functions properly by placing strictly necessary cookies. For more information on the cookies that are placed on your device, please read our Cookie Policy.

To comply with our legal obligations to:

• Control possible fraud attempts.
• Comply with applicable law.

3. How long do we keep your personal data?

Always in line with this Privacy Notice, we may keep your data for:

• 6 months for data provided via cookies and other tracking technologies requiring your consent (except when they are only placed for a session or have a shorter standard lifetime).
• 3 years for account data such as email address and phone number, counted from the last time you interact with us.
• 10 years in case of transaction and payment data, counted from the last payment date.

Other legal requirements may lead us to keep personal data for longer or less time. We will actively review the personal data we hold and delete it securely, or in some cases anonymize it, when there is no longer a legal or business need to keep it.

4. How do we share your personal data?

For the purposes identified in section 2, we may share your personal data with:

• Reputable companies that help us run our business and improve our services and your experience including matters such as data processing, marketing and advertising, IT hosting, and market research. We only engage with companies that comply to our high standards, and we put in place safeguards to ensure adequate protection.
• Our affiliates, the companies that are part of the AB InBev family.
• Other parties when required by law to prevent a threat to life, health or safety, or where we are otherwise permitted by the relevant data protection laws.
• Other parties in connection with corporate transactions such as mergers, acquisitions, sale of assets, or any other transaction that results in a change in control or ownership of our company.

5. Do we transfer your personal data to other countries?

This website is hosted in the European Union (Cloudflare Pages).

We may transfer your personal data to partners located in countries other than the one in which you live (but only as necessary for the purposes detailed in Section 2), including countries which might not be considered to offer a level of data protection comparable to that of the country where your personal data has been collected. In such cases, rest assured that we will transfer your personal data with appropriate measures.

In the event that your personal data is transferred to a country whose level of protection of your personal data is not recognised as offering an equivalent level of data protection, we will implement one of the following safeguards to ensure the protection of your personal data:

• International Data Transfer Agreement/Addendum
• Binding Corporate Rules

In exceptional cases we may rely on a derogation applicable to the specific situation (e.g. your explicit consent).

Personal information is sent overseas in limited circumstances to other subsidiaries of our corporate group whose parent company is the Belgian company, ANHEUSER-BUSCH INBEV S.A./N.V. with registration number 0417.497.106, to provide hosting services and support services within the group. AB InBev will not send your personal information to a recipient outside the EU/the EEA without obtaining your consent or otherwise complying with the relevant privacy legislation.

6. How do we keep your personal data secure?

We employ a wide range of measures to protect your personal data as comprehensively as possible. In addition to the commitment of our employees to secrecy and a careful selection and monitoring of our partners — who are bound to comply with high security standards for the protection of your personal data — we also secure our operating environment adequately. To protect your personal data against unwanted access, we employ measures such as encryption of personal data in transit, access controls, firewalls, among others, and we strive to stay updated to face future challenges. However, the internet is never 100% secure and we cannot guarantee that your personal data will be absolutely safe from intrusion by others. We encourage you to use strong, unique passwords and never share your account with others.

Digital targeting

If you agree to receive ads tailored to your interests, AB InBev will share a hashed version of your e-mail address with trusted third parties such as Facebook, LiveRamp, TradeDesk, and others. These Partners will include you in a personalized audience, which is a collection of individuals who share similar interests, and will present you and like-minded customers with content tailored to your interests. Our trusted partners may supplement information about our consumer audiences in general with additional data they may hold about you; however, this data will not be connected to you directly in any way and AB InBev will have no access to individual data insights. The idea is to personalize the advertisements that are delivered to you via various web channels (e.g., social media platforms).

Please keep in mind that this may imply the transfer of your personal data to a third party who will process it outside of the European Union (i.e. the USA). This implies that your data may not be protected to the same extent as it is in the European Union, and that it may be accessed by authorities in these countries without recourse. The appropriate safeguards are in place to secure your data.

7. Your rights (and how to exercise them!)

In line with and pursuant to the conditions of the applicable data protection law, you have the right:

• to require us to update or correct any inaccurate personal data we hold about you
• to stop processing your personal data for the purpose of direct marketing communications
• to withdraw your consent
• to request us to provide a copy of the data we hold about you or to inform you further about how we use it
• to require us to delete your personal data
• to object to the processing of your personal data
• to restrict our processing
• to transmit your personal data to you or to transfer or have them transferred to another company.

In order to stop receiving SMS texts, simply text back 'stop' (to opt-out of SMS only). If you no longer want to receive marketing information from us, simply follow the 'unsubscribe' link in the e-mail we sent you.

If you want to exercise your rights or have any comments, queries, or complaints about our collection or use of your personal data please contact dataprotectionofficer_eu@ab-inbev.com. Your request will be processed by our team and a response will be provided in writing as soon as possible and certainly within 30 calendar days of the day we received the request. If you remain dissatisfied, you have the right to lodge a complaint with your local authority: https://www.edpb.europa.eu/about-edpb/about-edpb/members_en

Changes to our Privacy Notice

We keep our Privacy Notice under regular review and any changes we may make in the future will be posted here. We will actively inform you of significant changes of the Privacy Notice.

This Privacy Notice was last updated on March 2025.